Reach the world’s largest expat audience

Ready to grow your business with InterNations?

Discover the premier platform for brands aiming to engage with a diverse, educated, and high-value expat audience.

InterNations can connect you with expats across 420 cities worldwide. You can target by nationality, location, and interests; and reach the people you actually need.

6M+

members

200+

nationalities

160+

countries

Find everything you need to know about advertising with InterNations: why expats are one of the most unique audiences for advertisers, the markets we operate in, how our targeting works, and what other advertisers have experienced.

Whether you’re offering your services in one city or are looking to reach expats globally: we can build a campaign around your goals.

What you’ll get

Connect with the right target group — expats and global citizens who match your brand — with our tailored advertising solutions.

Build your brand

Premium exposure that keeps your brand in the forefront

Generate traffic

Advanced targeting options generate the right traffic for your campaigns

Unlock a unique audience

Position your product or service and attract a loyal, professional audience

Why advertise to expats?

Expats are a unique audience. When people relocate abroad, they actively search for new providers across almost every industry, from banking and tax to healthcare and education.

  • High purchase intent

    Expats are actively in the market for new services in their new country of residence. They need to rebuild almost every service relationship from scratch.

  • Truly global reach

    With InterNations, you can reach expat communities in 160+ countries. Whether you target a single city, nationality, or intend to run a global campaign, we have the audience and inventory!

  • Established professionals

    Expats on InterNations are decision-makers with significant professional influence. 24% of our members are senior leaders, specialists, or executives.

  • Highly educated audience

    Our members are internationally mobile professionals — 83% of them hold a bachelor’s degree or higher.

  • Homogeneous needs

    Expats share common challenges (banking, insurance, languages, housing, tax etc.) regardless of their nationality or country of residence, making them an ideal audience for advertisers.

Why partner with InterNations?

InterNations strives to connect global minds. Our platform makes it easier for expats to find their feet in a new country, meet people who share the same mindset at online and in-person events, and get advice on their new home.

Our members are eager to engage with brands that can help them on their new journey.

From running awareness campaigns across multiple markets to tactically targeting a very narrow audience in a small region, we work with advertisers of all sizes and help them deploy campaigns that deliver results.

  • Largest global expat community

    6M+ registered members across 420 cities

  • Precise targeting

    Target by nationality, country of residence, destination, interests, and more

  • Dedicated campaign support

    Our team handles setup, optimization, and reporting

  • Detailed reporting

    Track impressions, clicks, and conversions across your campaigns

  • Multiple ad formats

    Display advertising, email advertising, programmatic campaigns through Google Ad Exchange and social media, and event sponsorships, and more

  • Trusted by top brands

    Proven track record across multiple industries including insurance, taxes, education, and banking

We offer precise targeting

InterNations gives you targeting options that no generic ad network or publisher can match. Combine nationality, location, age, interests, and more to build your unique audience.

Targeting examples

Offering tax services to Americans living in Dubai? We can target that audience for you.

You’ve an open day event coming up for your EMBA program? Advertise it to professionals aged 30–40 in hubs like Abu Dhabi, Hong Kong, London, and Frankfurt.

Want to advertise health insurance to affluent expats in Singapore? Sure, we can easily implement that for you.

Popular targeting dimensions

Nationality · Country of residence · City · Region · Age group · Language · Interests · Expat status

Our markets

InterNations is truly global with active expat communities all over the world. We can target your campaign to the exact countries and cities you want to reach. These are some of our most popular markets:

TOP COUNTRIES

United States of America

Germany

United Arab Emirates

United Kingdom

Spain

France

Turkey

Saudi Arabia

Canada

Italy

TOP CITIES

Dubai

London

Istanbul

Paris

Riyadh

Singapore

Doha

Kuala Lumpur

Abu Dhabi

New York

TOP NATIONALITIES

US American

Indian

British

German

French

Italian

Filipino

Spanish

Pakistani

Nigerian

Not seeing your market?

We have active expat communities in 420+ cities across 160+ countries. Even if your target market isn’t listed above, chances are we still have substantial reach there. Get in touch and we’ll pull the numbers for your audience.

Trusted by top global brands

InterNations is relied upon by some of the biggest brands operating in tax advice, health insurance, banking and fintech solutions, postgraduate education, language schools, housing, and relocation services.

What advertisers say

InterNations effectively helps us to reach highly qualified expats for our international education and career events.

— Björn Schlesinger, Regional Marketing Director EMEA, QS

They are a pleasure to work with and highly recommended.

— Jason Swan QFA, CeMAP, Senior Partner, Holborn Assets

InterNations has been a valuable partner in helping us connect with internationally mobile families and globally minded communities. Their platform offers excellent reach, strong engagement and a highly relevant audience for our school.

— Rachel Cronin, Partnerships and Outreach Specialist, Inspired Online Schools

Frequently asked questions

Yes - this is one of our most powerful targeting capabilities. You can combine nationality (country of origin) with a country or city of residence. For example, we can target American expats living in the United Arab Emirates for you, or British expats based in Singapore, Kuala Lumpur, and Hong Kong. Our team will help identify the best audience for your campaign.

You can target members by nationality, country of residence, city, region, age group, language, interests, and expat status. Other targeting dimensions may be available on request.

We offer display advertising, email advertising, programmatic campaigns through Google Ad Exchange and social media, and event sponsorships.

We work with advertisers of varying budgets starting from 3,000 EUR packages. Please get in touch with our team to discuss your campaign goals — we’ll recommend the most effective solutions, draft a plan, and be transparent about results or KPIs.

All digital campaigns include detailed reporting covering impressions, clicks, click-through rates, and conversion data. You’ll receive regular reports throughout your campaign and a final summary at the end.

Most campaigns can be deployed within 5 business days of receiving final creatives and approvals.

All InterNations advertising is fully managed by our dedicated team. You’ll be assigned a campaign manager who handles setup, targeting, optimization, and reporting on your behalf.

In short, yes. Seasonality commonly varies based on the industries our partners represent and the regions targeted. While each sector and market may experience different peaks, we generally see heightened activity from partners across March – June and September – November.